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Public Relations Communications Director

Location : Ocala
Job Type : Regular
Reference Code : 10937742
Hours : Full Time
Required Years of Experience : 5
Required Education : Bachelor's degree
Travel : No
Relocation : No

Job Description :

Job Description
Veterans Preference




MAJOR FUNCTION
This is a highly professional and visible position requiring management and supervision of the overall strategic public information, relations, education and communications objectives of the County. It involves accomplishment of strategic objectives including: overseeing and directing public information, education, relations, social media, video production and graphic design programs; managing external and internal communication programs; community relations and events meeting the County's communication objectives, and serving as the County's lead media liaison and spokesperson.




ESSENTIAL FUNCTIONS
The following statements describe the principal functions of this job and its scope of responsibility, but should not be considered an all-inclusive listing of work requirements. Individual may perform other duties as assigned, including working in other functional areas to cover absences or relief to equalize peak work periods or otherwise balance the workload. Reports to the Assistant County Administrator of Public Services. Work performance is reviewed through conferences, reports submitted, evaluation of departmental accomplishments and the efficiency and effectiveness of the results obtained.


 



  • Directs and supervises all activities associated with Marion County's strategic communications, public relations, education, information and design, including work priorities and assignments.

  • Directs the creation, implementation and evaluation of internal/external public information, education, relations and social media programs and campaigns.

  • Serves as the lead and official spokesperson for Marion County, researching, analyzing, managing and distributing relevant information to media sources, and responding to highly-sensitive matters, crises and emergencies.

  • Serves as the chief writer and creative director for County and administrative public relations, education and information initiatives.

  • Directs the planning, design, writing, editing and overall production of written, digital and video communications (including: brochures, books, pamphlets, countywide e-newsletter, annual reports, hard and soft news articles, media releases, editorials, talking points, public education columns, web content, scripts, storyboards.

  • Manages public outreach. Oversees planning and coordination with Administration and County Commission during community and large-scale events including groundbreakings, grand openings, employee recognition and special events.

  • Manages and oversees Crime Prevention Fund promotional budget and associated public service announcements.

  • Manages brand development, branding policies and brand implementation across county programs.

  • Oversees the county's multiple social media channels and social media campaigns in

  • accordance with the county's social media policy.

  • Formulates guidelines for communications procedures and policies.

  • Conducts internal training for media and public records. Educates newly-appointed advisory board members and staff on the Florida Sunshine Law.

  • Creates, implements and ensures compliance of public information, education and relations program guidelines, additionally ensuring quality assurance and customer satisfaction of these programs.

  • Directs and oversees special projects as needed and/or directed by mandates by the Board of County Commissioners or county administrator.

  • Works as a lead County representative at meetings, workshops and conferences to improve department communication and cooperation among agencies.

  • Coordinates county departments with fulfillment of public records requests as required by Florida's Open Government and Public Records laws.

  • Researches and implements successful strategies to meet communications needs of diverse audiences.

  • Formulates guidelines for communications procedures and policies.

  • Conducts internal training for media and public records. Educates newly-appointed advisory board members and staff on the Florida Sunshine Law.

  • Creates, implements and ensures compliance of public information, education and relations program guidelines, additionally ensuring quality assurance and customer satisfaction of these programs.

  • Directs and oversees special projects as needed and/or directed by mandates by the Board of County Commissioners or county administrator.

  • Works as a lead County representative at meetings, workshops and conferences to improve department communication and cooperation among agencies.

  • Coordinates county departments with fulfillment of public records requests as required by Florida's Open Government and Public Records laws.

  • Researches and implements successful strategies to meet communications needs of diverse audiences


SECONDARY FUNCTIONS



  • Oversees the public information, education and relations budget; purchases public information, education and relations items; participates in the bid process for large purchases and ensures compliance with the County's purchasing guidelines.

  • Manages information flow for citizen complaints and/or directs citizens to appropriate County staff for resolution.

  • Leads media and community relations training classes for employees to enhance skills and professional development.

  • Assists in County and administrative policy development and review.

  • Researches and reports on evolving communications trends and technology as related to the agency's communications needs.

  • Manages website and web content redesign projects in coordination with Information Technology Department.

  • Performs other duties as assigned.


Required Qualifications :

EDUCATION, EXPERIENCE, LICENSES AND CERTIFICATIONS
Education and Experience



  • This position requires a bachelor's degree from an accredited college or university with a major in Media, Mass Communications and/or Public Relations, or closely-related field. Master's degree preferred.

  • Minors in education, marketing, advertising, graphic design, and/or video production are preferred.

  • Five (5) to seven (7) years of proven media, public relations and/or crisis communication experience in government or a large organization.

  • A comparable amount of training and/or experience may be substituted for the minimum qualifications.

  • Spanish language speaking and writing skills are preferred.

  • Accreditation in Public Relations is preferred.



Licenses
Valid Florida Driver's License for required travel.




Certifications
Accreditation in Public Relations (within one year of hire date).




JOB SKILLS



  • Professional writing and presentation skills.

  • Ability to manage stressful situations with professionalism.

  • News judgment, media management skills, and consequential thinking a must.

  • Ability to handle items of a confidential and/or sensitive nature.



Language Skills



  • Ability to follow written instructions.

  • Ability to analyze and interpret most complex documents.

  • Ability to respond to the most sensitive inquires or complaints.

  • Ability to write speeches and articles using original or innovative techniques or style.

  • Ability to make persuasive speeches and presentations on controversial or complex topics to top management, public groups and/or boards.



Mathematical Skills



  • Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area and volume.

  • Ability to apply concepts of basic algebra and geometry.



Problem-solving Abilities



  • Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standards exist.

  • Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form.

  • Ability to interpret complex and detailed technical data.

  • Ability to participate in development of policy, programs, plans or procedures.

  • Ability to study manual work process to determine most effective methods as essential tasks.



Specialized Skills and Abilities



  • Extensive knowledge of and/or experience in media management and public relations; education and presentation of County messages to citizens and media professionals and design of community information, education and relations campaigns to educate and inform citizens, community leaders, elected officials or any other vested group or individual.

  • Extensive knowledge of county government, as well as state and/or federal laws, including Sunshine and public records laws.

  • Ability to write, produce and present professional and concise reports, publications, memoranda and letters.

  • Ability to develop and maintain working relationships with citizens, elected officials, media representatives, department personnel, and County employees.

  • Knowledge of computers, as well as desktop publishing, graphic design, video production and photo editing software.

  • Ability to create various publications using principles of layout and design, as well as produce videos (e.g. public service announcements, recruiting materials, etc.).

  • Regularly meets immediate and unexpected deadlines relating to materials, announcements and media or public education events.

  • Ability to work independently with little or no direction from senior management.

  • Ability to build unit cohesiveness and constructive team spirit through collaborative and cooperative efforts keeping team goals, rather than individual goals.


CUSTOMER SERVICE
The Public Relations and Communications Director is a highly professional and visible position, providing customer service to citizens; community leaders; local, state and federal elected officials; internal and external managers, supervisors and employees; vendors; consultants; contractors and administrators.




SUPERVISION
The Public Relations and Communications Director supervises the Multimedia Specialist, the Public Information Officer and the Public Information Specialist. Responsibilities include: directing work priorities and assignments; evaluating performance; providing on-the-job training; scheduling; hiring new employees; recommending promotions or reclassification for employees; and discipline. Leads Public Information staff comprised of public relations professionals in a variety of county departments to provide guidance and support on matters of interest to external media outlets.




MACHINES AND EQUIPMENT
This employee is required to operate computers, calculators, telephones, cell phones, fax machines, copy machines and other office equipment as well as digital cameras, video equipment and desktop publishing software (including design and photo editing).




PHYSICAL DEMANDS
While performing the duties of the job, this employee is required to speak, hear and see (near distances, far distances and color) as well as have dexterity. The employee is frequently required to sit, stand and walk, and occasionally required to reach with hands and arms, stoop, kneel, crouch, crawl or climb and use hands and fingers to handle or feel. The noise level for this job is moderate and typical to an office environment, but may occasionally involve loud noises while working in a field environment.




WORK ENVIRONMENT
While performing the duties of this job, the employee will occasionally be exposed to outdoor weather conditions. This employee will work an on-call schedule, which may require overnight and weekend hours as needed to fulfill the requirements of the position.




Work Schedule: Full time. 40 hours per week.




Salary: $29.12 - $44.71 per hour, DOE.


Skills :
Communication Community Outreach Customer service Event Planning Manage brand development Public relations Social Media Marketing Spokesperson Supervise, train, and evaluate staff performance Written and Oral Communication
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