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Brand Marketing Director

Location : Ocala
Job Type : Regular
Reference Code : 10946191
Hours : Full Time
Required Years of Experience : 3
Required Education : Bachelor's degree
Travel : No
Relocation : No

Job Description :
Summary: This position is responsible for Brand Strategy, Brand Management and Positioning as well as the creation and management of offline marketing channels such as Radio, Television, Direct Mail & Print. Oversight and Management of the Marketing Promotion Calendar will be a primary responsibility as well.

 


Responsibilities:



  • Create brand strategy and positioning

  • Create offline marketing strategy of radio, TV, direct mail, catalog, PR and print channels.

  • Create User and Customer Personas

  • Monitor and ensure branding consistency

  • Collaborate with cross-functional groups (other areas within Marketing and Merchandising)

  • Develop internal guidelines and procedures for the team to follow

  • Create metrics and KPIs to measure brand health

  • Help oversee art and creative direction to help tell the brand story

  • Drive brand alignment across the company

  • Creation of co-op marketing and merchandising program

  • Script creation of product videos & lifestyle videos

  • Influence of YouTube channel strategy

  • Creation of loyalty program

  • Management of gift card program


Required Qualifications :

Requirements:



  • Bachelor’s Degree

  • 8+ Years of brand management and offline marketing channel management

  • 5+ Years of consumer marketing experience

  • 5+ Years of experience creating press releases and working with media outlets

  • 3+ Years of marketing promotion creation and management

  • Preferred experience in consumer retail

  • Copywriting experience

  • Experience with addressable television advertising

  • Experience with hiring on-screen talent

  • Management of YouTube channel

  • Experience managing loyalty and gift card programs

  • Experience with creative direction

  • Business conducts drug screen


Work Schedule: Full-time


Salary: Depends on experience


Skills :
Brand management Copywriting Hiring Marketing
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