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Digital Marketing Coordinator

Location : Ocala
Job Type : Regular
Reference Code : 10946288
Hours : Full Time
Required Years of Experience : 3
Required Education : Bachelor's degree
Travel : No
Relocation : No

Job Description :

Summary: A Digital Marketing Coordinator assists both specialists and the Digital Marketing Manager with maintaining account performance. A coordinator makes changes to our accounts based on departmental KPI's at the direction of the Digital Marketing Manager. Their work requires QA by either the Digital Marketing Manager or Digital Marketing Specialist.


 


Responsibilities:



  • Assist the team in managing campaigns from all paid traffic sources including Google and Bing search, product listing ads (PLAs) and other advertising channels

  • Stay up-to-date on the newest trends in digital marketing

  • Research new eCommerce strategies

  • Create ad groups and campaigns that grow and improve our search engine marketing efforts

  • Maximize efficiency of ad spend by monitoring search terms and removing irrelevant traffic

  • Develop keyword lists to keep our advertising accounts up-to-date

  • Optimize bidding for both search ads and shopping ads (PLAs)

  • Continuously improve ad copy through A/B testing

  • Other tasks as necessary


Required Qualifications :

Requirements:



  • Bachelors’ Degree in Business Administration, Marketing or equivalent

  • Minimum of 1 to 3 years of experience with a marketing agency or Corporate environment

  • Automotive experience is a plus

  • Business conducts drug screen

  • Skills and Abilities:

  • Proficiency with Microsoft Office applications, particularly Excel, Word, PowerPoint

  • Editing skills and verbal and written communication skills.

  • Problem solving abilities


 


Work Schedule: Full-time


Salary: Depends on experience


Skills :
Editing Marketing Microsoft Office Problem solving Research
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